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Multicultural Marketing Superstars to Speak at Upcoming New York Multicultural Media Forum

February 6, 2013, New York, NY – Gilbert Dávila, President & CEO of Dávila Multicultural Insights, Ruben Mendiola, Vice President & GM of Multicultural Video Services for Comcast, and Michelle Webb, Executive Director of Content and Acquisition Strategy for Verizon FiOS , are among the multicultural marketing thought-leaders confirmed to participate in the 13th Annual Multicultural Media for Multicultural America Forum on Thursday, March 14th, 2013 at the Marriot Marquis in New York City. The event is hosted by Horowitz Associates Market and Multicultural Research.

This year’s Forum theme is Media’s New Generation: multicultural, multiplatform, tech-savvy 18-34 year-olds who interact with both traditional and new media in myriad ways, through a host of cutting-edge devices. The event and lunch is attended by an audience of 400+ media, marketing/advertising, technology, and financial industry executives. The agenda includes a presentation of Horowitz’ latest research on multicultural consumers and their media habits, a showcase of the most exciting new multicultural programming, and four panels of key industry executives organized around four topics that drive the media industry: the Audience, Content, Technology, and Advertising.

Dávila has been behind the multicultural marketing strategies of many well-respected companies including Procter & Gamble, Sears, Roebuck and Company, Coca Cola, and the The Walt Disney Company. Today, Dávila helps corporations, media entities and agencies better understand business opportunities in the various segments that make up today’s multicultural market in the United States, while helping to embed a multicultural perspective into all facets of their business processes. He will moderate a panel of top advertisers and agencies who will discuss best practices for maximizing ad sales, revenues, ROI and creative impact in today’s market. They will explore the hottest topics in multicultural advertising, including the creation and management of cross-platform strategies and how a changing America affects the planning and buying process.

Mendiola is responsible for directing, designing and implementing the multicultural video services strategy for Comcast Cable, the nation’s largest video, high-speed Internet and phone provider to residential customers. Webb manages the operations and programming as well as acquisition for all local, Hispanic and multicultural programming for FiOS TV. In addition to her Executive Director role, Webb is the General Manager of FiOS1, where she created Verizon’s first owned and operated local channel network. They, along with a panel of other top industry executives, will discuss the constantly evolving relationship between programmers, distributors, advertisers and audiences. The panel will address the business of acquiring and retaining customers in today’s media environment. Key elements of this discussion will include how companies can leverage digital and broadband platforms in an era when consumers want content anywhere, everywhere, and on demand; and how networks and distributors can forge successful partnerships to better reach and serve multicultural audiences.

For more information and to register for the event, please visit www.multiculturalmediaforum.com and take advantage of the “Early Bird” registration. Limited Sponsorship and speaking opportunities are also available. For more information about Horowitz Associates Market and Multicultural Research, visit www.horowitzassociates.com

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