DMI is proud to have brokered a tremendous partnership between Maná and Montejo. This relationship will help solidify Montejo’s entrance into the United States while supporting the Maná 2015 tour, reaching millions of Latinos nationwide.
- April 16, 2015
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Montejo And Legendary Mexican Band Mana Announce Official PartnershipMontejo will be Official Mexican Beer Sponsor for Mana’s 2015 Summer U.S. Concert Tou
TUXTEPEC, OAXACA, Mexico, Feb. 9, 2015 /PRNewswire/ — Montejo and the legendary Mexican rock band Maná announced today an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015. This announcement comes on the heels of Montejo’s recent entrance into the United States in late 2014.
“Maná is a universally known band that remains true to the Mexican culture. They’re authentically Mexican, and at Montejo, we too embody that same spirited, unapologetic and prideful mindset,” said Ryan Garcia, vice president of regional marketing for Montejo. “With Montejo’s presence throughout Maná’s U.S. summer tour, we seek to create a memorable experience that makes their loyal fans feel like they are getting an authentic taste of Mexico no matter where the tour stop might be.”
As part of the official partnership with Maná and Montejo, additional sponsored activities will include: branded VIP areas at each concert stop, a consumer promotion where one fan will win a one-on-one experience with Maná, branded visibility in Maná music videos and a live concert event set to take place at a brewery in Mexico later this year.
“Montejo is one of the few beers made in Mexico and imported to the United States that doesn’t try to adopt an Anglo personality or try to change what it is; also it’s a beer that honestly tastes delicious, and created with the rain, wind, sun and the earth of Mexico. Drinking a Montejo is drinking Mexico,” said Fher Olvera, vocalist for Maná. “It’s important for us to feel the connection with our heritage and our fans, especially when we are traveling. We can’t be more proud of having Montejo as our sponsor to help us celebrate our music with our fans in the United States.”
With origins in Guadalajara, Mexico, Maná has sold more than 35 million albums worldwide and their albums have topped the charts in various countries. Additionally, Maná has received numerous accolades including four Grammy Awards, seven Latin Grammy Awards, five Latin America MTV Video Music Awards and 14 Billboard Latin Music Awards.
Since its creation in Cerveceria Yucateca, S.A. in Merida, Yucatan by Jose Ponce Solis, Montejo and its brewmasters have provided the country of Mexico with a beer that represents the experiences and attributes of the country where it was born. The golden light lager carries a brewing tradition that dates back more 100 years and is renowned for its crisp, refreshing finish, but with a smooth and full flavor that contains 4.5 percent alcohol by volume (ABV). Montejo is currently available in bars, restaurants, and at grocery and convenience stores throughout California, Arizona, New Mexico, Texas, Florida, Colorado, and Nevada.