© 2016 DMI

One of the boldest industry reboots ever brought to the multicultural marketplace is here.   We are changing the way that everyone can drive growth.

WHY AIMM

  • After 30 years of Multicultural Marketing, the game to win consumers’ loyalties has changed dramatically in media reach, quality engagement and data but not enough in other areas like proper allocations, staffing, measurements, and ROI

  • Multicultural marketing and Total Market has been oversimplified and challenged by efficiency versus effectiveness forces

  • The industry lacks a cross-cultural entity that attends common issues and threats to drive effective results

  • Results of the 2018 ANA/AIMM Multicultural & Inclusive Benchmark Survey indicate that:

    • 50% of marketers are spending less than 1% of their budgets on endemic media

    • MC focus/investment in 2019 is expected to decrease for all MC/Inclusive segments and remain the same for Hispanic

  • AIMM has successfully convened expert voices of the ecosystem, representing corporations, media and research companies, advertising agencies and trade associations representing the General, Hispanic, African American, Asian American and LGBTQ markets to carve out the future of marketing to a more diverse consumer base.

 

https://www.ana.net/content/show/id/aimm-how-to-join