© 2016 DMI


Alliance for Inclusive and Multicultural Marketing

One of the boldest industry reboots ever brought to the multicultural marketplace is here.   We are changing the way that everyone can drive growth.

Agents for Change

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential.

AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.


AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming by prioritizing the use of cultural insights in the content in order to connect with consumers at the heart, thus maximizing corporate growth.

Cultural Insights Impact Measure™ (CIIM™)

About CIIM™

CIIM™ (Cultural Insights Impact Measure™) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.

Created in partnership with NBCUniversal and AIMM member companies, AIMM’s CIIM™ evaluates advertising creative in various categories.

Scores attributed to creative and programming tested will be based on a 100 index, with the intent to gauge the extent in which culture may lift brand growth against an overall industry norm.